Hamburg based design studio Juno launched a new set of Arctic Paper swatch books.
The experimental and playful collaboration between Arctic Paper, JUNO and the printing house Göteborgstryckeriet resulted in a series of paper objects, which also serve as the cover images for the new swatch books. They combine craftsmanship, functionality and design, delivering a overview of grammages and other technical information so designers can find exactly the right paper for their projects.
“In times of Instagram and template design, more and more creatives are recognising the significance of paper as a material which can be formed with the hands, touched and felt. That paper is real, and that graphical papers continue to be the basis for long-lasting communication in our real world,”
— says Martina Rosendahl, marketing communications manager at Arctic Paper, about the idea of the new swatch books.